|
I'm a sucker for advertising. Especially things that make me smile, or sit back and think for a couple seconds. Some of the most compelling advertising for me has come in the form of billboards over the past few years. Companies are really starting to spend big bucks creating elaborate billboards that are more than just over sized posters.
Two Christmas' ago, we had the fantastic blue gift wrap campaign. Bell put up billboards all over Toronto that were very simple: blue gift wrapping with a silver bow. Nobody knew for sure who it was, and it created some buzz. Unfortunately, the unveiling of the gift boxes was anti-climactic ... nothing but a couple of beavers getting Bell products for Christmas.  This past week, I was driving home from my Wednesday morning ritual, BNI, and saw a billboard that literrally made me laugh out loud in the car: Diamond Shreddies. For those of you that don't know, Shreddies is a breakfast cereal that is marketed under the Post brand. It has been around since the late 1930s, and really hasn't changed much in that time. I remember the jingle they had when I was growing up .... Good Good Wholewheat Shreddies. Typing it really doesn't do it justice ... here's an old commercial on YouTube.
Anyway, Diamond Shreddies is obviously a marketing joke. There is nothing new. No new taste. No new ingredients. Its just plane old fun, coming from an unlikely source: the food conglomerate, Kraft Foods. I'm off to buy a box ... see, I am a sucker for advertising! Blue
 |
Show/Hide comments
Show/Hide comment form
