Why Does Bad Video Repel??
Monday, March 8, 2010 at 9:51AM Since I put the following video up online, I've been getting some people asking me: Why does bad video repel?
A lot of people are under the mistaken impression that if they grab any camera, shoot a video, and put it on their website, or on the social networking sites out there, that they'll get more traffic and convert more leads. This is only true to a point.
Here's the problem: If you're video looks bad, or sounds bad, even if your message is on point, it may actually decrease your conversion rates.
If I were talking to my friend and mentor David Neagle, he would likely tell me about the vibrations that a video that is not congruent with your message sends; how your prospect's sub-consciense receives those vibrations, causing your prospect to say no (or be repelled). He would then finish it with something along the lines of vibration never lies.
For the uninitiated, let me give you the english version of that ;)... If you're message is a positive one; if you're teaching people about an abundant lifestyle or how to run successful business that has many clients, but you can't afford video that looks and sounds professional, people will see that as a disconnected message (even if they don't realize it). This disconnect causes confusion, and we all know that a confused mind says no.
Let me say that again in case you didn't already know it: A Confused Mind Says No!!
The truth is, we as entrepreneurs who want to implement video in our business, have been ruined by television and movies. People are used to watching high quality video that costs hundreds of thousands of dollars to produce, and in many cases, millions! How can we compete with these budgets to produce video that looks and sounds good so it enhances our message instead of takes away from it?!?!
The answer is, as with many things in life, education. You need to learn how to use some of the amazing tools we have at our disposal today to the best of their ability. You see, you can set up your home studio for under $400 (check out this article on what to buy) !! You can then take some simple steps to ensure that the video that you create generates the desired result (more leads, more traffic, more sales, etc...).
What to know more? Go to www.BlueMelnick.com/15minutes to download a presentation I did on exactly this topic. I think you'll really like!!
Hope to "see" you soon!
Blue
